U S E R J O U R N E Y M A P P I N G
A journey map helped us quickly understand the main pain point for the patient—self-diagnosis. June, a 60-year-old retired teacher suffers from severe COPD. Now and then June’s chronic cough worsens. Like most people with COPD, June isn’t sure if her worsening cough is an exacerbation until she finds herself in a hospital bed. At least, this time, it wasn’t deadly. June could have taken her rescue pack and recovered without a hospital visit, but if it weren't an exacerbation, the pack would do more harm than good. With COPD, every cough is a matter of life and death.